Typical work activities include: visiting trade fairs, fashion shows, exhibitions, shops and clubs all over the world; sketching and taking photographs, which are all fed back to the main office; compiling ideas into a catalogue that is sent to subscribers, who may be designers, manufacturers and buyers in retailing organisations, as well as agents' representatives worldwide.
They also prepare bulletins for clients to keep them up to date as 'moods' can change from month to month - influences can come from a wide range of sources such as popular music, street fashion and current political trends.